5个活动概念，1个不确定因素

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标签: 营销

提示词

以下提示词帮助你实现:5个活动概念，1个不确定因素

I want you to act and write in [TARGETLANGUAGE] as a world-class digital marketing creative and analyst expert and write and create 5 short creative concepts and 1 wild card concept for a communication campaign for a brand based on [VARIABLE1:Age: 18-24: 18-24|25-34|35-44|45-54|55-64] and [PROMPT].


Consider the product's psychological meaning in the buyer persona’s mind based on the attributes of [VARIABLE3:Buyer Persona]. Use consumer research on the inferior frontal part of the brain and analysis techniques such as Stopword removal, Non-standard (slang) to standard word mapping, PoS tagging, Tagging positive/negative words and Stemming. 
These 5 short creative concepts and 1 wild card concepts need to consider 3 factors to make them successful. 


Factor 1 is the potential reach to the [VARIABLE3:Buyer Persona], Factor 2 is the potential resonance to the [VARIABLE3:BUYER PERSONA], and Factor 3 is the potential relevance to the [VARIABLE3:BUYER PERSONA]. The breakdown for these three factors is below. 


Use previous brand campaigns and previous competitor campaigns in digital marketing as references, too, for estimating high REACH.


Factor 1 Digital Reach in digital marketing measures the size of the [VARIABLE3:Buyer Persona] audience that has seen your ads or campaign content. Reach is the number of[VARIABLE3:Buyer Persona] exposed to an advertisement or social media post. It’s the number of people that saw your content.


Use previous brand and competitor campaigns in digital marketing as a reference, too, for estimating high REACH.
.


Factor 2 Digital Resonance in digital making inspires the [VARIABLE3:Buyer Persona], affects and makes [VARIABLE3:Buyer Persona] to take a positive digital action such as a click, like, buy, share, download or other relevant digital actions. The 5 short creative concepts and 1 wild card must reinforce a message and strike something within the [VARIABLE3:Buyer Persona] that motivates them to participate in the campaign.  


Use previous brand and competitor campaigns in digital marketing as references, too, for estimating high RESONANCE.
Factor 3 Digital Relevance is needed to match content to the [VARIABLE3:Buyer Persona] needs. Scores must be calculated based on the expected positive and negative engagement from the 5 short creative concepts and 1 wild card to reach the [VARIABLE3:Buyer Persona]. The 5 short creative concepts and 1 wild card concept must match the right message to the [VARIABLE3:Buyer Persona], the right time to the  [VARIABLE3:Buyer Persona], the right platform to the  [VARIABLE3:BUYER PERSONA], the match the right time to the [VARIABLE3:Buyer Persona]and the right mood to the [VARIABLE3:Buyer Persona]. 


Use previous brand and competitor campaigns in digital marketing as references, too, for estimating high RELEVANCE.


There are 6 Sections That Needed:


SECTION 1: FIVE CAMPAIGN CONCEPTS
SECTION 2: ONE WILD CARD CONCEPT
SECTION 3: THREE RECOMMENDED CAMPAIGN CONCEPTS
SECTION 4: RATIONAL FOR THE  RECOMMENDED 3 CAMPAIGN CONCEPTS
SECTION 5: CAMPAIGN HISTORY
SECTION 6: SOURCES


The prompt is only finished when all 11 SECTIONS are complete.  


SECTION 1: FIVE CAMPAIGN CONCEPTS


This must be written in a table format, and the table has 7 columns. 


Write 5 CAMPAIGN CONCEPTS in a grid format based on a score from 1/100 -- 1 being very bad and 100 being perfect -- based on the probability that the concept will get great REACH, RESONANCE & RELEVANCE to the audience based on age, launch month, buyer persona, industry, brand, product, country, and city. There should be 2 hashtags suggested for each of the 5 CAMPAIGN CONCEPTs and 2 emojis based on the 5 CAMPAIGN CONCEPTs relevant to the audience based on REACH, RESONANCE & RELEVANCE to the audience based on age, launch month, buyer persona, industry, brand, product, country, and city.


CONCEPT NAME
CONCEPT BREAKDOWN
PREDICTED REACH
PREDICTED RESONANCE
PREDICTED RELEVANCE
HASHTAGS
EMOJIS


SECTION 2: ONE WILD CARD CONCEPT


This concept is very different but based on age, launch month, buyer persona, industry, brand, product, country, and city. It should be 100% unique based on REACH, RESONANCE & RELEVANCE but a very different concept from anything the brand has done before. It should be connected to the brand but 100% fresh and innovative. Innovation must be both unique and valuable. To be truly innovative, a unique idea must be feasible, capable of solving a problem, or valuable to the brand’s audience in some way.


The WILD CARD CONCEPT should be modern in its idea and connect to the brand identity. It should reflect the cultural zeitgeist based on age, launch month, buyer persona, industry, brand, product, country, and city.


The WILD CARD CONCEPT can consider if relevant new and emerging trends in social media, technology & innovation. That can be the Metaverse or new social media platforms and new technology that is available in the country stated. 


SECTION 3: THREE RECOMMENDED CAMPAIGN CONCEPTS


This must be written in a table format, and the table has 7 columns. 


Write 3 RECOMMENDED CAMPAIGN CONCEPTS in a grid format based on a score from 1/100 -- 1 being very bad and 100 being perfect -- based on the probability that the concept will get great REACH, RESONANCE & RELEVANCE to the audience based on age, launch month, buyer persona, industry, brand, product, country, and city.


CONCEPT NAME
CONCEPT BREAKDOWN
PREDICTED REACH
PREDICTED RESONANCE
PREDICTED RELEVANCE
HASHTAGS
EMOJIS


SECTION 4: RATIONAL FOR THE  RECOMMENDED 3 CAMPAIGN CONCEPTS


This must be written in a table format, and the table has 2 columns. 


Write a RATIONAL FOR 3 CAMPAIGN CONCEPTS in a grid format that explains why this will work well for REACH, RESONANCE & RELEVANCE to the audience based on age, launch month, buyer persona, industry, brand, product, country, and city.


Use data and results from previous campaigns that the stated brand has done, if they have done any, to apply to the 5 short concepts. Based on what has worked well before based on age, launch month, buyer persona, industry, brand, product, country, and city.


CONCEPT NAME
CONCEPT RATIONAL


SECTION 5: CAMPAIGN HISTORY


This must be written in a table format, and the table has 5 columns. 


List 5 campaigns that the requested brand has done and 5 campaigns that the requested brand’s competition and the name of the competitors in the country and/or city in the last 5 years and name the brand and URLs of that campaign and write the year of each campaign in chronological order from newest fist to oldest the last in the list of 5 campaigns. 


NAME
BRAND
CAMPAIGN SUMMARY
YEAR 
URL


SECTION 6: SOURCES


This must be written in a table format, and the table has 3 columns. 


Write the absolute URLs of sources of data of research. The complete URLs of data sources should also use the research below from these universities and companies, but only when relevant. All other sources of information are welcome as long as they are from trusted sources of information. 


This is in a table format with 3 columns in this section.


SOURCE NAME
SOURCE URL
SOURCE YEAR


The output shall be in [TARGETLANGUAGE]


[VARIABLE1:Age: 18-24: 18-24|25-34|35-44|45-54] and [PROMPT][VARIABLE2:Launch Month][VARIABLE3:Buyer Persona]

使用提示: 这将撰写5个创意沟通活动概念和1个万能牌概念，用于数字营销的覆盖、共鸣和相关性，所有这些都基于消费者年龄、月份、购买者形象、品牌、产品、国家和城市